The co-founders of 37signals, Jason Fried and David Heinemeier Hansson, are two of the best-known figures in the tech industry. Now, after 15 years, they’re changing the name of their company to Basecamp, which also happens to be the name of their flagship product.
Fried and Hansson have long been proponents of unconventional strategy, such as remote work and “underdoing the competition”, which just seemed, to me, to be obvious in that way that revelations often are after we stumble across them.
I think changing the name is a great move.